Credits
Agency
Ahmad Abu Zainah – Art Director (Concept)
Hadi Alaeddin – Creative Director (Copy)
Mohammad Kamal – Creative Director
Bana Shannak – PR Account Manager
Bader Al Khatib – Soundtrack
Production
Paul Sabbagh – Executive Producer
Rytta Mezher – Producer
Amin Dora – Director
Damoun Ghawi – DOP
Rachel Lahoud – Casting Director
Desiree Atallah – Post Production Producer
Cherine Debs – Editor
Chrystel Elias – Color Grading
Links
Short Summary Of What Happens In The Film
The scene firstly opens with a group of women, wrapping a white cloth over a loved one. The video then shows closeups of their hands, with fabric wrapped around what we slowly realize is a young girl. However, it’s not just any white fabric. The audience expects that a funeral is taking place, but as the camera pans out, it becomes clear that the young girl is being fitted into her wedding dress. The ending aims to shock viewers by taking something that is so familiar and that is normally linked to death, yet twisting its meaning by transforming the cloth into a wedding dress.
What makes this video even more different is the fact that it highlights symbols that refer to Arab culture. The dress is a "kafan" (cloth used by Muslims to wrap bodies of the dead) and is used in this video as a symbol indicating how child marriage affects the bride’s childhood.
BRAND - SAVE THE CHILDREN JORDANAwareness Film )
AGency - MeMac ogilvy Amman, jordan
Production - Wonderful productions bEirut, lebanon
