Mate Libre
Packaging Design Refresh, Creative Direction of Photography
Packaging Design Refresh, Creative Direction of Photography
2019
Mate Libre is an energizing tea brewed with yerba mate leaves that gives an all-natural caffeine kick loved by outdoor enthusiasts. Simple, functional, branded/unbranded cans create a graphic stripe of colour on the shelf to grab your eye in a chaotic environment. Each rich colour connects to the super flavourful teas. Compositions created with climbing, hiking, and outdoor gear bring a fresh, contemporary feel. Photography & Styling with Alex Blouin & Jodi Heartz.
Mate Libre is an energizing tea brewed with yerba mate leaves that gives an all-natural caffeine kick loved by outdoor enthusiasts. Simple, functional, branded/unbranded cans create a graphic stripe of colour on the shelf to grab your eye in a chaotic environment. Each rich colour connects to the super flavourful teas. Compositions created with climbing, hiking, and outdoor gear bring a fresh, contemporary feel. Photography & Styling with Alex Blouin & Jodi Heartz.
