Lagu Branding
Lagu is a proudly Filipino beach brand with an advocacy towards conserving beaches all over the world. It does so through their beach-friendly, beach blankets whose main feature is repelling sand and keeping it where they belong – the beach!
As a beach brand, the tone and language of Lagu is vibrant and engaging, and is seen through the different products they offer.
Logo Design
Rationale: The name Lagu is derived from a province in the Philippines – Laguna. Which also happens to be the location where the beach blankets (and other products) are produced (Lagu, not only helps the beach but also provides a livelihood for the talented local sewing community in Laguna). The decision to use the seashell as a brand mark also completes the whole beach vibe of the brand.
Commissioned Music Video for Lagu
Blanket and Product Design
Lagu first developed beach blankets that are in solid, vibrant colors but also explored using print designs inspired by the Philippines' flora and fauna.
Original Blanket Colors
Pintados Print Blanket Collection 2018
Pintados Print Blanket Collection 2019
Pintados Print Blanket Collection 2020
Pintados Print Blanket Collection 2020 (with new, Philippine-inspired back panel design)
Product Display and Various Print Designs
Website and Social Media
GP: Art Direction • Print, Layout, and Product Design • Website
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The World's First, Beach-Friendly, Beach Blanket.
Visit Lagu
Credits: Antidote Brand Divergence Inc.
