After having researched brands that are photography centric, as well as pulling from my own experience I was able to determine the often used and rather cliché imagery that is applied to photography related brands.

I was able to create a solution that focuses both on the values of Gallery 779 as well as creating strong visuals that have the ability to be applied to a winder range of uses.

Whilst commonly the focus is shifted to the form of camera or the aperture of a camera, I decided to research the shapes of camera lenses. I feel this provides a much more valid solution as both artificial lenses and the lens of the human eye both apply when talking about a gallery that supports photographic mediums only.

The idea of using the lenses also comes with the principal of refinement; lenses manipulate light in a controlled way so that a clear image can be obtained – much in the same way Gallery 779 hopes to help steer those whom come in contact with their organisation to find their “focus” as it were.