Yellow Tree House
Yellow
Background:
New Zealand, Yellow Pages has been seen as an old fashioned book that was no longer the best place to find businesses. The brief was to change this view.
New Zealand, Yellow Pages has been seen as an old fashioned book that was no longer the best place to find businesses. The brief was to change this view.
Idea:
Show that you can get any job done using nothing but Yellow. But we knew not many people would be interested in someone building a birdbath or a gazebo. We had to come up with a project that would capture people’s imagination and show that you could complete even the toughest job using nothing but Yellow. So what was that job? We decided to build a restaurant. 10 metres up a tree. In a remote redwood forest.
In just 66 days we went from nothing to this, one of the world’s most beautiful restaurants. And via TV ads, billboards, banners and our website, people in New Zealand and right around the world followed our progress.
Show that you can get any job done using nothing but Yellow. But we knew not many people would be interested in someone building a birdbath or a gazebo. We had to come up with a project that would capture people’s imagination and show that you could complete even the toughest job using nothing but Yellow. So what was that job? We decided to build a restaurant. 10 metres up a tree. In a remote redwood forest.
In just 66 days we went from nothing to this, one of the world’s most beautiful restaurants. And via TV ads, billboards, banners and our website, people in New Zealand and right around the world followed our progress.
