'Nanyang Porcelain' is a new porcelain label by Supermama. The label aims to produce new original and contemporary Nanyang porcelain design through collaboration with various craftsmen and artists. We conceptualised and designed the label brand identity.
Porcelain art in Nanyang evolved from China, and has a long tradition as decorative artefacts of bowls, vases and figurine objects. To intensify the new label's narrative association and geographical context, the logo is expressed as Chinese character logograms - 南洋 (Nanyang) in a classical form of a porcelain bowl and a vase.
Awarded
D&AD Awards 2020 (UK)
Wood Pencil
Wood Pencil
