BRAND IDENTITY
This full branding project was created for Brite Wash, an echo-friendly laundry powder. The deliverables included a logo, tri-fold marketing brochure, and package design. The design was spot-on with the company’s environmental initiatives to include using plant-based inks and recyclable paper. Here, you can see some of the behind the scenes processes, from the mood board which is created from market research and inspiration, establishing a color scheme, experimenting with typography, several logo ideas, and alternate logo displays for print, web, and packaging. Yes, a lot goes into branding than you might think. Got a new found appreciation for your creatives possibly? :-}
