We design for clients that pioneer the future. Alert Innovation, an eGrocery Micro-Fulfillment robotics pioneer, needed a new website to match their advanced technology. We worked with Alert to sharpen their message and present their expertise, unique corporate culture, and innovative platform by utilizing a clear navigation structure, large imagery, and video, all supported by approachable typography. We also coordinated with an SEO specialist and writer to ensure that the site not only looked good, but reached its desired target audiences efficiently.

The site takes inspiration from Alert's omni-directional bots in its dimensionality and geometric aesthetic, including layered rectangles sliding into place on scroll. Since Alert Innovation is eagerly recruiting new employees, we included a hiring callout on every page, and a highlight in the navigation to drive traffic to the Careers section.

In addition to a new, modern design, Alert Innovation was looking to highlight an expanded newsroom section, and present case studies designed with flexible content modules, so that these pieces can be updated and revised as Alert grows. We also used an SEO-friendly comparison table to highlight their accomplishments.

We enhanced the site with video from their comprehensive library to showcase and explain their technology, and created a brand-new video for their homepage header.