Proposal designed for the U.S. OLYMPIC & PARALYMPIC COMMITTEE after the invitation to partecipate in the call of tenders.
The strategic and creative concept was to enhance the athletes and the activities of the committee to engage users in enrollment, active participation and communication of values.
The home page interface has been designed organizing the information on a descending diagonal line to better differentiate the components and their contents. A different vision from the usual to bring users to a greater involvement and attention on the storytelling of the page.
Agency
_Art Direction + UX/UI Design
Role
_Art Direction + UX/UI Design
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