Minden, ami gomba - branding & packaging
"Minden, ami gomba" is a Hungarian mushroom producer that sells fresh, dried, and powdered mushrooms, along with chutneys. They are working on 30.000 m², yet the producers are still the owners themselves, so the company has a quite friendly atmosphere. The task was to create the branding work and a packaging range that reflect on the handmade, manufactured product while keeping the impression of the high-level food.
I've used hand drawn elements and kept them in the same scale all along the product range. I've also created very tight custom script letterings for the wordmark and the titles. For other texts, I've used Inknut Antiqua by Claus Eggers Sørensen.
Client: Minden, ami gomba (Faylen Kft.)
Dried mushroom's box shape: Barbara Kakuk
Dried mushroom's box shape: Barbara Kakuk
Thanks for the commission to Zsu Kertész and Ákos Polgárdi!
