Ray-Ban Re-Invention On Air was a live music performance & opinion activation space that celebrated local music culture and the people taking it into the future.
The space was installed at Johannesburg cultural meeting point, Milk Bar, and acted as a stage and product display for a 3 month period.
The design of the space took queues from iconic music & performance venues, featuring lineup letter board, wheat paste & sticker branding.
While closed it acted as a product display and branding installation for Ray-Ban.
The front of the space folded out creating a stage platform for performances & talks at night.
The space was installed at Johannesburg cultural meeting point, Milk Bar, and acted as a stage and product display for a 3 month period.
The design of the space took queues from iconic music & performance venues, featuring lineup letter board, wheat paste & sticker branding.
While closed it acted as a product display and branding installation for Ray-Ban.
The front of the space folded out creating a stage platform for performances & talks at night.
