To begin, I did some research on the EverplateKitchens.id's Instagram. I found the 'New Opening' post to be one of the most influential posts, so I decided to develop the existing post. I use the Warong Sombar brand as an example of a tenant. One of the food stalls in Bandung, provides a typical menu of Makassar City with a modern concept.

I tried to apply the concept of 'Opening' literally, featuring a door that opened and several excellent menus.

I decided to use the Instagram Carousel approach based on the AIDA strategy, to increase the 'desire to buy' an audience by providing complete information about the product in a short time.

On Instagram Story, I use motion graphics to make it more interesting so it can increase the Engagement Rate, based on watch time.

July is coming to an end, soon Indonesia will be flooded with euphoria of independence day. So I decided to make an Engagement Post with the theme of Indonesian Independence Day.

One very memorable moment on the atmosphere of the Independence Day was the 'Lomba Makan Kerupuk'. I applied the story to an Engagement Post (Giveaway) titled #MerdekaMelahap. 'Merdeka' means free from bondage, including freedom to eat 'Lahap'.

This activation is in the form of a challenge that invites the audience to take screenshots of images of characters who successfully eat 'kerupuk' and avoid smelly socks.

After getting a screenshot, the audience must post it on their Instagram Story and also invite 3 of their friends to take part in the challenge.

Everplate Kitchens will give Gofood vouchers worth IDR 75,000 to 20 random participants.

With this strategy, it is expected to attract new audiences and followers to Everplate Kitchens.

Thank You :)