An olive like no other.
La Española is an all-time olive brand in Spain’s gastronomy, with a history that dates back to the 1940s. For such a renowned brand in Spain’s history, we were commissioned to rethink its brand identity digital strategy and communication. With the objective of broadening the brand’s recognition among new consumers, we modernized it by keeping its heritage while positioning it as a brand for daily pleasure seekers, those who value the richness of little daily gratifications.
As part of the digital strategy, we structured the brand in its social media presence, generating a visual and photographic style that recalls the essence of the Mediterranean, the golden light of neverending afternoons spent with friends and family.
As part of the digital strategy, we structured the brand in its social media presence, generating a visual and photographic style that recalls the essence of the Mediterranean, the golden light of neverending afternoons spent with friends and family.
In sum, we created a brand ecosystem, unexistent so far.
Part of La Española brand restyling consisted in the development of a digital communication campaign that celebrates the “aperitivo”. This very common snack time before big meals is a typical Mediterranean moment of consumption where aperitif, olives, and other local foods. We decided to position the brand as the center of the aperitivo, an excuse to commemorate daily moments with our beloved ones.
