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This was one of my proposals for a digital marketing agency identity from Porto, Portugal. In the end, the client didn't choose my project, but I still find it valuable to share my work process.
The name Parzival and the colors chosen for this identity have their inspiration taken from the movie "Ready Player One".
The logo was created with 2 concepts in mind: virtual reality - being inside a 360º world; and a global solution focused on the client, the letter P represents the client.
