Descriptions:
This winter, stay in shape instead of hibernating. Nike Hyper defeats harsh elements: cold, darkness, rain and snow – in an epic battle connecting Nike+ Running with
China’s microblog Weibo.
Project: Nike running #WinAgainsTheElements
Client: Nike China
Agency: AKQA Shanghai
Associate Art Director: John Xiao
Project: Nike running #WinAgainsTheElements
Client: Nike China
Agency: AKQA Shanghai
Associate Art Director: John Xiao
2012