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Nike #WinAgainstTheElements


Descriptions:

This winter, stay in shape instead of hibernating. Nike Hyper defeats harsh elements: cold, darkness, rain and snow – in an epic battle connecting Nike+ Running with
China’s microblog Weibo.

Project:  Nike running #WinAgainsTheElements
Client:  Nike China
Agency:  AKQA Shanghai
Associate Art Director:  John Xiao
 
2012
 
Nike #WinAgainstTheElements
Published:

Nike #WinAgainstTheElements

This winter, stay in shape instead of hibernating. Nike Hyper defeats harsh elements: cold, darkness, rain and snow – in an epic battle connectin Read More

Published:

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