Leader Board Graphics
"Leader Board" is a membership benefits program, grandfathered in from Canada's Golf Town brand, when the two merged under Golfsmith International. To introduce the program to Golfsmith stores, the logo had to be freshened up, a task which was initially given to an outside agency, but eventually fell back on our in-house office to manage, and keep within the overall brand strategy of Golfsmith.
Additionally, we had to announce the program to U.S. customers, and that's where I stepped in, designing clean, elegant, and noticeable in-store signage and collateral materials like bag-stuffers and a welcome message. Our in-house web team also used these as a design guideline for email headers, and picked up the key elements for use on various web-related pieces.
The green icons on the pieces were designed and created by me. Copy was furnished by Golfsmith's in-house copywriters. The first poster below has some slight copy aberrations (such as the punctuation in the headline) that changed for the final pieces, but I included it here because I like the turf being kicked up from the golf's swing, which was eventually axed for the final pieces.
