Subzero/Wolf produce some of the most stylish, innovative and functional kitchen components available. In order to speak directly with the design community, they wanted to create a destination where designers could learn about, discuss and inspire cutting edge kitchen design. Rather than simply create another blog, we proposed 'Kitchen Helpings' – a site more in-keeping with an online magazine – where the viewing experience would be just as thoughtfully designed as the interiors and products on which the site is focused.
Creative Strategy, Creative Direction, Information Architecture, User Experience
In Partnership with Thirstyboy
Design by Lucas Fitzpatrick
