Early Bird Breakfast Club Branding

Early Bird Breakfast Club is an all-day breakfast restaurant in the Philippines. Early Bird opened its doors in various parts of Metro Manila aimed at servicing all types of breakfast-lovers—serving Filipino and British-inspired dishes.

Early Bird branches at the flagship store in The Fort, Bonifacio Global City; Century City Mall, Makati; Eastwood Mall, Quezon City; Robinsons Place Manila, Ermita; and reaching as far as Nuvali, Laguna.

Logo Design

Rationale: Eggs and breakfast are as synonymous as they come. Here is the evolution of the Early Bird logo keeping the idea of the egg consistent throughout but evolving it to make it modern and appeal to the new generation of breakfast lovers. We used the egg motif + a cracking shell (with the hint of a sunrise) to illustrate that breakfast idea. The addition of a vibrant color scheme makes it engaging and approachable (especially in the mornings).

Restaurant & Experience Design

The branding for Early Bird Breakfast Club extends not only to the logo and food items but to the restaurant styling as well. All branches had different bird and leaves motif making the experience of eating out at these branches fresh.

Wall murals featuring birds were a main attraction for diners as they could use it as a background for their social media posts. There were also crafted quotes in different areas of the restaurant to round out the whole experience.

Newspaper Menu

What is a restaurant without a unique menu?

We designed the menu using the idea of a newspaper to really hone in on the overall theme of the brand. We made use of the format to showcase celebrity guests as well as a brand storytelling tool. Using clean typography and layout, big header photos, some newspaper-like activities, made browsing through the menu a truly unique Early Bird experience.

Website and Social Media

At this age and time, an active social media and online presence is essential. Early Bird uses these platforms to showcase new dishes, new locations, as well as engage with the customer through promotions and other activations.