The Fresh Fork Catering brand was looking for a way to increase brand visibility and communicate its message of fresh and tasty food options through its packaged to-go lunch boxes while also providing important service information. The new packaging design serves several functions. It allows the brand to be more recognizable, and memorable for a longer period of time through the fun and illustrative design featuring a playful typeface. Contact information can be easily seen on the side of the box. For convenience to the catering team, the type of sandwich that will be in the lunch box can be quickly marked on the side.