ºA-Game Branding
A-Game is a Sports Recovery and Athlete-care brand from the Philippines. Using the key ingredient of Magnesium, it aims to help athletes RECOVER from various types of sports activities and also manages pain by providing RELIEF on tired muscles.
Logo Design
Rationale: Playing around with the idea of temperature since the product themselves feature a cooling effect, we decided to keep it simple and use the degree element to double-down on that idea.
Design Elements
Product Labels
We used color to differentiate the product types as well as clear typography to layout a ton of information on the bottle labels. For a new product, there needed to be a balance of displaying crucial information and keeping it clean and clear to read.
Website and Social Media
In order to continue building the brand, we manage and create content for different social media platforms like Facebook and Instagram, as well as Youtube. We also created a website with e-commerce functionality to reach our customers and get them their A-Game products!
The brand also used podcasting—guesting different athletes and coaches—in order to make A-Game a credible resource for Recovery.
Merchandise
Print Designs
Various brand collaterals and POS materials.
GP: Logo Design • Print and Layout • Packaging • Website and Social Media
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Recover Better. Perform Better.
Visit A-Game
Credits: Antidote Brand Divergence Inc.
