Tom VandenAvond - singer / songwriter
graphic design, web build, theme customization
Tom VandenAvond is one of those "wheel guys ... everything seems to revolve around them." So says Trigger in Saving Country Music. Tom, a true traveling troubadour of roots music, needed a proper hub to hear his extensive influential recordings, and a place fans could find out where he was landing next. He also needed a shop for his music that would allow him to keep as much of the proceeds as possible.
We chose a flexible WordPress theme that I customized with tasty typography, subdued color palette, extensive custom css, and a some custom code.
I created graphics for the header slider that included styled photos featuring snips of some of Tom's most memorable lyrics.
We chose a flexible WordPress theme that I customized with tasty typography, subdued color palette, extensive custom css, and a some custom code.
I created graphics for the header slider that included styled photos featuring snips of some of Tom's most memorable lyrics.
I set up a shop that uses a minimal e-commerce footprint -- using PayPal Standard as the payment gateway and Amazon S3 as the digital warehouse for the downloadable MP3s. This configuration allows a secure, familiar shopping experience for fans, while it allows Tom to keep virtually all sales revenue.