We The Future
Campaign Design | Branding | Merchandise Design
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About
Amplifier is a design lab based in Seattle that builds art to amplify the voices of grassroots movements. Working in community, Amplifier builds symbols, language, and distribution strategies that change national narratives. Amplifier flips artists into activists and observers into
participants.
The We The Future campaign is the second phase of Amplifier's record-breaking We the People campaign, the We the Future campaign showcases ten young leaders representing ten diverse movements, each already building us a better world. In the 2018-2019 school year, Amplifier successfully distributed free art and lesson plans created by these young leaders and their movements into over 300,000 students classrooms nationwide. In a time of uncertainty, these icons show us a path forward, and they show us that the Future is already here.
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Client
For this campaign I headed up designing the lesson plans distributed to the Amplifier Educator networks. These lesson plans contain resources for one to two day sessions for learning on topics such as criminal justice reform, disability justice, environmental justice, and many more. In collaboration with organisations such as Performing Statistics, Earth Guardians, and many more, the content inside these lesson were created by 10 young activists. The art was then created by artists like Shepard Fairey and Munk One.
Along with the lesson plans, newspapers were created with full size prints of the 10 artworks depicting the young leaders of the campaign.
Amplifier then partnered with The Bill and Melinda Gates Foundation Discovery Center to put on We The Future as an interactive exhibition. The lesson plans, artwork, interviews with the young leaders, and more were on display for visitors to view and learn from. The floors and walls were lined with prompts and questions to further people's ideas and perspectives on the respective topics. From climate justice, to literacy for liberation, there was no shortage of learning in this exhibition.
Video from the opening below.
all photos credit to amplifier.org
