UrbanStone —
Brand repositioning
Brand repositioning
Campaign concept,
Content strategy and creation,
Art direction,
Print design,
Campaign roll out.
Content strategy and creation,
Art direction,
Print design,
Campaign roll out.
Overview
Recently acquired by Brickworks Building Products, UrbanStone makes premium quality outdoor pavers.
Brief
The current UrbanStone brand needed to be elevated to complement Brickworks’ brand style and positioning. Brand communications needed restructuring to effectively explain the product offering and its unique selling points to the high end residential target market.
Solution
We strategically positioned UrbanStone as the most luxurious paver on the market. With the idea of “taking luxury outside” we delivered a glamorous campaign and shoot featuring highly desirable outdoor scenes, showing the different contexts UrbanStone can be used.
Designed whilst at Design Suite
