The client Executive Chef Nick Wallace had an interest in a vehicle wrap for his newly acquired van. His business is based in Jackson, Mississippi with an emphasis in high-end cuisine. He expressed a desire to have a graphic that could showcase his work, grab attention, while remaining consistent with his existing brand.

The black design was an initial draft based on highlighting the text primarily. Before receiving the photograph of the actual van. A black van photograph was referenced.The client requested that some of the dishes they prepared be incorporated into the design and to have a lighter tone.The challenge was to develop an clean design element while showcasing the dishes.

Ultimately, we chose to go in the direction of the second option. Once all the pertinent information was provided a rough layout was provided.

Installation of the vehicle wrap by Smooth Kreationz Graphix