Mannington asked Leap to update their brand image to one that better represents their personality and core values of their company. After conducting a thorough brand review and comprehensive stakeholder survey, Leap redesigned the Mannington Commercial logo to better reflect and reinforce the friendly, approachable character of the company while also reinforcing the professional manner and fashion forward sensibility required of a leading commercial flooring company.

In addition to the new logotype, Leap executed a complete brand overhaul which included the development of the “Crafted with Purpose” tagline, supporting language and standards guide.

Leap has worked hand-in-hand with Mannington to implement the new brand identity across multiple platforms including advertising, collateral materials, website, sales tools, social media, events, showrooms and corporate signage.