Project Overview
Helen of Troy asked Leap to audit and deliver a more cohesive and content rich consumer based e-commerce site aligned with the Honeywell brand. A comprehensive examination of user experience, design, customer experience and development helped inform decisions and successfully launch a new honeywellpluggedin.com
Execution
Leap created clear customer journeys to simplify the path to purchased and find support for purchased items through manuals and instructional videos. Exhaustive design studies resulted in a complete site redesign that touched product pages, content pages, customer account pages, and unique landing pages. All user experience and design considerations were fully developed and integrated with a proven CMS along with a migration of product data from the old website. Finally, appropriate events and conversions tracking were tested and integrated.
