Promo video of the first international festival of light
About festival of light and media arts
The stunning possibilities of advanced technologies turn the city into an open-air art gallery with colorful light sculptures, installations, and projections. One of the festival’s brightest events is the international 3D video mapping contest.
The concept for the design of light art festival
The idea was based on the visualization of various types of light projections that will be presented during the festival, using abstract solutions.
Main elements of the composition is typography. Auxiliary elements are color and shape, as well as the use of a gradient to convey the glow effect.
Red color induces action, blue color is associated with depth and relaxes. The combination of these colors shows the emotional sensations of the audience and the dynamics of light art projections.
The client wants to show dynamic objects of light projection and accordingly video with high dynamics, the selected music plays an equally important role.
Dynamic music also contains a number of sounds that emphasize the nature of the actions of elements within a keyframe, visualization of light projections.
Promo video for Instagram stories format (9:16)
Promo video for social media post format (1:1)
Promo video for social media post format (16:9)
The promo video for Kyiv Light Festival with a simple and dynamic images, transmits the same emotion that audience is experience during the events created by the brand, captivating the viewer from the beginning.
Promotional video production, Visual concept, Instagram stories, Social Media post, Facebook, Key visual, Graphic design, Motion design, Motion graphics,
Animation, 3d animation, Motion art, Digital, Dynamic composition, Adobe, After Effects, Video editing, Sound design, Kinetic typography, Interactive, Abstract compositions,
Modern art, Color harmonies, Gradient, Glow Effect, Light projections, 3d video mapping, International light festival, Events visual concept.
