Magenta 1 is the flagship offer from Telekom. It contains a bundle of offers and services to fit today's constant evolving families and their needs. So from unlimited tariffs to a range of devices, for a small household or a multigenerational one, it contains everything people need to make a family work.
To challenge age-old stereotypes about women's role in Hungarian families, we made a brave brand act for Telekom's family package offer. In our story, members of the family took on all of Mum's tasks and chores for an entire day, and eventually faced the uneven burden on Mum's shoulders in their everyday life.
In too many household the patriarchal setup of the family still applies. Woman are entrusted with the well-being and functioning of the family while men are breadwinners. This set up is not only obsolete but doesn’t empower anyone. Some mothers even renounce their careers because of these unrealistic expectations. Our family package allows better flow of communication and the right tools to really make family what it is: a team effort.
When people think of family they often picture the nuclear type. But a family has more team players than we think of and thanks to Telekom's modular family package you can better include relatives into your everydays. That way we can enjoy multigenerational knowledge and a wider sense of togetherness.
