Bus driver safety
Everybody should be able to go to work and do their job without facing the threat of being physically or verbally assaulted. Clemenger Brisbane created a print, digital & TV campaign featuring "real-life" scenarios faced by drivers which carried the message that violence against Queensland Government Translink bus drivers is unacceptable.
My role as graphic designer and retouch artist included: Create three hero images in Photoshop. That is: Avoiding the fare, Distracting the driver and Blaming the driver. Rollout all pieces of collateral for print and digital campaigns according to the brand guidelines, retouch and edit images to suit each format, final print-ready artwork, final digital and web-ready artwork and assets.
kath@houndlycreative.com.au
Location: Queensland, Australia | Agency: Clemenger BBDO Brisbane | 2019
kath@houndlycreative.com.au
Graphic Design, Artworking & Retouching: Kath Farley | hkath@houndlycreative.com.au
