Self Initiated: Make a Friend
The brief was to design a campaign and activities week for schools that raises awareness around homelessness in children; focusing on something that can be created to bring comfort to those children.
I created an advertising campaign to be placed in schools nationwide, to discuss homelessness in a sensitive yet light approach with the ‘Make a Friend’ campaign, which focuses on asking children to make sock monkeys for homeless children as a sign of friendship and solidarity, bringing comfort to those who will receive them. The campaign shows friendly faces, bold colours and exciting patterns to engage children, subsequently encouraging participation in the week's activities with enthusiasm and open minds.
