Erika Luciana
Graduated December 2019
Meltdown Packaging
Ice cream brand for sad people. Meltdown was inspired by how ice cream always comes to the rescue when you're feeling down. It's like the first aid kit for sadness and that's the idea behind the packaging (colour blocking, text alignment, icons). The aim of this product's design is to uplift people, hence the cheeky tone of voice.
