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Lounnyfied - Logo, Branding, Mascot

The Design inspiration was the dreamy and nostalgic vibe of Fairy tales, but with a more modern and elegant twist.
Color Variation: Vintage, Elegance and Nostalgia.
The color scheme inspiration for this project was vintage and classic fairy tale illustrations.
Introducing, Bunbun the Brand Mascot. Created to make Lounnyfied's appeal more personable and homey; his design is reminiscent of an Amigurumi. Amigurumi, (編みぐるみ, lit. "crocheted or knitted stuffed toy") is the Japanese art of knitting or crocheting small, stuffed yarn creatures. The word is a compound of the Japanese words 編み ami, meaning "crocheted or knitted", and 包み kurumi, literally "wrapping", as in 縫い包み nuigurumi "(sewn) stuffed doll".
The Bun's family bears Lounnyfied's color scheme, and the Heart Logo was incorporated into each character as a form of accessory.
Design Sample:
2-page Infographic Flyer
Kraft Tags

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www.mimzywhimsy.com | mimzywhimsy@gmail.com
Twitter: @mimzywhimsy | © 2020 Mimzywhimsy
Lounnyfied - Logo, Branding, Mascot
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Lounnyfied - Logo, Branding, Mascot

Brand Identity for Lounnyfied.

Published: