Brand Identity- 2020
Mentor is a non-profit organization. Their purpose is to prevent violence and drug use among teenagers. Through mentoring they hope to improve teenagers health and well-being.
- We are committed to teenagers right to take place in society. (word of value)
Their target audience are teenagers age 13-17 and future mentors.
The concept behind the identity is movement. It's applied in the logotype in the form om the M that is literally taking a step forward. Or in the graphic elements that are made to be able to move around and create different shapes and spaces. All this is complemented with a clean and contemporary typeface.
* All images used are reserved to their rightful owners.
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Fictive redesign of Mentors brand identity.
Designers: Almir Jasarevic and Ylva Sonberg
Tutors: Elin Jansson and Sandra Raninen (NORD ID)
Stockholm, 2020
