Ford X (a division of Ford Motor) and the TLGG Consulting Group NY needed our help branding and advertising a Neighborhood Electric Vehicle (NEV) pilot program. Ford partnered with the City of Oceanside to test their electric vehicle share-ride plan. We developed the name, logo, advertising, app interface, website, social media assets and more in about 3 weeks. The program ran for about 3 month and it was a success.
“A service like Hoot Rides is a natural fit for the beachside city of Oceanside and supports our goals to decrease single-rider vehicles, as well as providing access to alternative, clean modes of transportation,” Oceanside Public Works Director Kiel Koger said.
— fox5sandiego.com
creative/art direction, design, video: Poetica Films
project management, strategy & consulting: TLGG Consulting NY
still photography: Christina Marie Muller
