This direct-mail design is under creative copy-writing course assignment, this course required me to design different kinds of advertisement. I have chosen Alpecin anti-hair fall shampoo as my client in this assignment. 

Problem : The hair loss problem is man’s concern in the world.The hairloss problem could start from as early as their teens or early 20s. The hairloos make them loss confidence and influence their life. The hair loss came from many factors, exspecially strees and sexual frusfrational (Menshealth.co.uk, 2018) .The Alpecin brand in Malaysia need to make brand awareness because of it is not well know brand in Malaysia.

Solution : The direct mail distribute in the tray at food court of malls and the food court in commercial area to target on fathers, working male adults. The designs of one strand of hair on fine dining salmon dish is showing hair loss influence their normal life. Normally, hair found out in the dish will make people feeling disgusting and annoying. It notice them their hair loss problem could bring awkward situation in public place and influence their impression. Then the Alpecin shampoo design at the corner to tell them Alpecin shampoo is only choice to solve their concerns.