Getting ready to celebrate its 100th year, Western New England University needed a symbol around which the stakeholders, donors, students, and greater community can rally. This mark had to convey the celebratory nature of the important milestone and the positive vision for the future, represent a single unified institution enriched by a multifaceted, supportive community, and allow for flexible use across a wide variety of materials
from digital formats to campus banners.

The identity won a Gold Award in both: the Collegiate Advertising Awards 2018 and 34th Annual Educational Advertising Awards.