Zio [branding project]
Zio is a young company dedicated to the sector of eyeglass lenses. It is a company with very clear values and for those who strive every day, so their image should represent them as best as possible. These values are: Connection, transformation, future, modernity and digital evolution.
The company needed to represent their sector, that of vision, without using the common elements such as glasses and eyes. This was a challenge, but it made everything more fun.
Isaac Newton worked in the field of color, discovering how light changes when passing through a prism. TRANSFORMATION, one of the most important values of the brand
I chose the extreme colors of the spectrum of light visible by the human eye, in this way, colors represent the limits of vision, and so the rest of colors, visible by the human eye, represent the human team behind the brand.
