Diverse Vancouver
This conceptualized Vancouver brand is intended to be fun, light, and a reflection of the diverse interactions of the city. Vancouver is bold, cheeky, and beautiful. Why not make a brand that shows just that? The interchanging icons have been created with the question “What is a day in the life of a Vancouverite?”
Logo motion graphic
Dynamic logo strategy
Logo integrity
Colour Palette
Brand Typography
Icon patterns
Branded material
Website Design
Icons displayed with image
Icons displayed with images
Branded signage in the city
Interactive Welcome Sign
Bus advert
Special thanks to Cameron Neat - Professor at Emily Carr University
