In March 2018 adidas football has revealed the new German Away Kit for the 2018 FIFA World Cup. Promoting the new Away Jersey, we re-launched our WebGL mobile game accordingly.

Instagram Users in Germany were able to access the game by swiping up on the adidas Instagram Ad, which will appear between Instagram Stories. The game seamlessly starts with Mesut Oezil dribbling through a minimalistic designed 3D scenery. The aim is to move around different obstacles and create simultaneously breathtaking feints and skills. Using Bullet time while creating new moves, the new jersey is additionally highlighted. Users can challenge friends for the top score, which they can brag about on social media. The game was built using HTML5 and WebGL, the key objective was to create a simple mobile game mechanic, which wouldn’t require loads of gameplay controls.