Art Director/Designer: Juac Mostert, Evan Symonds
Creative Director: Liesel Tiemesmann
Executive Creative Director: Jacque Matthee
Agency: Y&R South Africa
Brief:
Pitch conceptual work to launch Desperados into the South African market.
Execution:
Create the world's first Gig for the Galaxy.
The idea is to throw a party in the middle of the Karoo Desert in South Africa amongst the MeerKAT radio telescopes. The telescopes will stream the music into space amongst the stars allowing the concert to be heard from space. For the collateral and point of sale, inspiration was drawn from concert/gig posters.
