Art Director/Designer: Juac Mostert
Executive Creative Director: Jacque Matthee
Agency: Y&R South Africa
Brief:
Conceptualise a book for Investec in which they convey to their clients that their offering is so diverse that the whole is greater than the sum of its parts, which leads to their primary focus in business being the clients.
Execution:
Using the deconstruction of a camera, it is rebuilt whilst the lens (focus) stays constant.
The lens is made up of various layers of acetate. Once the camera is rebuilt Investec’s representative
is revealed and the viewer can see that the focus has been on them the whole time.
