CalAtlantic Homes
Nationwide homebuilder
Email Copy and Concepting
As part of my ongoing work with BRIDGE Brand Lab, I was tasked to write the campaign copy for a series of emails on behalf of CalAtlantic's new private 55+ club community Travata. The campaign objectives were to drive consumer interest in the product, grow the community's interest and prequalification lists and reinforce the "There's a Story Here." brand message.
Email 1
Email 2
Email 3
