Breast Cancer &
Woman Driving
Main Ad
To coincide the recently announced Law allowing women to drive for the first time in Saudi Arabia and the Breast Cancer Awareness month of October, our Team initiated a campaign for Hyundai establishing a link between two significant issues in Saudi Arabia which is women driving and breast cancer.
Capitalizing on the importance of safety among women, the idea promotes that early steps on preventing accidents and breast cancer growth should be taken to avoid future tragedy. This initiative was part of our commitment to contribute to women empowerment in the Saudi society.
The creative idea was an initiative by the HorizonFCB Jeddah office and was shared with the Client, who immediately agreed to partner in promoting such a nobel cause as part of Hyundai AlMajdouie CSR initiatives. Our media arm, BPN supported the idea through securing a print ad space in major local newspaper & magazines complemented by posting the campaign on all Hyundai Almajdouie Social Media platforms. This was a perfect example of Creativity and agency client partnership to utilize such an opportunity to contribute for a great cause.
Featured on Adsoftheworld.com: http://www.adsoftheworld.com/media/print/hyundai_breast_cancer_csr
Featured on BestAdsOnTV.com http://www.bestadsontv.com/ad/90737/Breast-Cancer-Awareness-Month-Breast-Cancer
Featured on Coloribus https://www.coloribus.com/adsarchive/prints/hyundai-breast-cancer-csr-22907515/
Featured on Advertolog http://www.advertolog.com/hyundai/print-outdoor/breast-cancer-csr-22907515/
Featured as the most popular ad in the 1st week
Featured as the most Liked ad in the 1st week
Thank You
