Talladega Superspeedway was the setting of my first on-site content capture for Sunoco. While their, I worked with a colleague to cover the NASCAR Xfinity and Monster Cup races and any news that came up during that time. Coincidentally, Dale Earnhardt Junior did very well as Talladega is his signature track. What spawned from this trip was a creative mix of real-time, static, and animated content that performed very well on Sunoco's social channels.