Brand identity - Delhi Traffic's on foot market
Delhi traffic is taken to be a huge ‘toll’ on lives of people in Delhi and also the ones who visit. But after asking people , getting know to stories and incidents realted to traffic, I was able to find out so many funny, new, stories which probably happened only becuase of delhi traffic.
There is a whole market which has started running parallel to Delhi traffic and I intend to make people aware as to not treat it as a burden. It is an ongoing market on foot which not only could be turned into a more regulated market but could become a great place for advertising.
There is a whole market which has started running parallel to Delhi traffic and I intend to make people aware as to not treat it as a burden. It is an ongoing market on foot which not only could be turned into a more regulated market but could become a great place for advertising.
Graphic designing is not the area of my comfort but I loved working on this project.
I have tried to bring out an aspect of Delhi which we usually dislike and tried to bring out the positive of the same.
The New Identity
LOGO MANUAL
THE PRINTS