CANON EOS 650D
"Ignite Your Passion Of Touch"
Creative Rationale:
EOS 650D, is Canon's first-ever touch screen DSLR. To motivate more photography beginners and enthusiast to bridge into the professional photography world, "Ignite Your Passion with Touch" campaign was launched to demonstrate the ease and simplicity that photographers can enjoy with the EOS 650D.
To showcase its new key features - responsive touch, handheld night scene and captures from all angles, a unique glasshouse from the Eden Project in Cornwall and the Puzzlewood at Coleford, United Kingdom was chosen to display the many possibilities one can experience with the EOS 650D. The song 'Secret' by One Republic was also selected and recomposed to enhance the experience.
The regional campaign was launched in Singapore, Malaysia, Indonesia, Thailand & Vietnam in early September 2012.
Concept: Patrick Ng, Tanner Nagib, Woon Hoh, Lionel Tan, Satish Khattar, Peipei
Client: Canon Singapore
Agency: Hakuhodo Inc Singapore
Copywriter: Satish Khattar, Tanner Nagib
Art Director: Patrick Ng, Peipei
Film Director: Melvin Mak, Hot Pictures Production
Production: Hot Pictures Production
Photographer: Danny Green (Canon Explorers of Light)
Post: VHQ Post Singapore
Audio: Neon Sound Singapore
2013 Telly Silver Awards: Regional TV & Multi-Market Cable - Household Products/Packaged Goods
2013 Telly Bronze Awards: Regional TV & Multi-Market Cable - Videography/Cinematography
2013 Telly Bronze Awards: Regional TV & Multi-Market Cable - People's Telly Award
http://www.tellyawards.com/awards
Commercial 60s.
Commercial 30s.
Commercial 15s
