Chrome Emails
As copywriter at Chrome Industries, I'm responsible for all email copy. From subject lines and preheaders to body copy and any ancillary copy within the email.
Our Night Series/Holiday campaign kicked off with a series of emails about our Night Series reflective bags with some secondary copy about our Spend&Get campaign.
Our collaboration with Golden Bear - I felt we needed to give a little more explanation into why the collab was so important and impressive so I whipped up some copy about GB and our process.
Sales on the Custom Crew were down online, while they were fairly high in-store so I was tasked with diving into deeper detail with regard to the whats, wheres and whys of our Custom Crew in this email.
Our collaboration with high-end bike touring company inGamba - We brought in almost 50 people to the SoMa San Francisco hub with this email and a social campaign. I had to track down biographies for the three pro riders and clean them up for publication. Interesting stuff!
