Carlos O. Docando's profile

"Seeing is believing" McDonald's artwork | TBWA Madrid

McDONALD'S

La productora Igloo Films me encargĆ³ ilustrar dos piezas diferentesĀ paraĀ presentar su proyecto, junto a la agencia TBWA Madrid,Ā paraĀ dos spotsĀ deĀ McDonald's.
Igloo Films Producer contact me to illustrate two different pieces commissioned to present they project, by the agency TBWA Madrid, for two McDonald's commercials.

Bajo las directricesĀ deĀ la joven y brillante directora vizcaĆ­na Alauda RuizĀ deĀ AzĆŗa, se creĆ³ la primera ilustraciĆ³n y las diferentes piezas del proyectoĀ paraĀ elĀ spotĀ tv "VerĀ paraĀ creer"Ā deĀ McDonald's.Ā 
Under the guidance of the brilliant young director Alauda Vizcaya Ruiz de Azua, I created the first picture and the different parts of the project for the TV spot "Seeing is believing" McDonald's.
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Bocetos rĆ”pidos para decidir la composiciĆ³n
Fast sketching to decide the composition

DespuĆ©s de tener la composiciĆ³n deseada, era hora de ilustrar,Ā colorear y texturizar.
After getting the desired composition, it was time to illustrate, colour and texture.

Finalmente decidimos un fondo mĆ”s limpio y grĆ”fico paraĀ incorporar los crĆ©ditos del proyecto.
Finally, we opted for a cleaner and more graphic fund to incorporate the project credits.
Colacao, Cacique, Volkswagen, Vanity Fair, entre otros, son algunos anuncios de televisiĆ³n que realizĆ³ Alex JuliĆ . El director tenĆ­a muy claro el concepto y cĆ³mo querĆ­a que se plasmara la segunda pieza para su spot de McDonald's "Pide un deseo".
Colacao, Cacique, Volkswagen, Vanity Fair, among others, are a couple of TV ads made by Alex JuliĆ . The director was very clear about the concept and how he wanted the second piece to be made for his McDonaldā€™s spot "Make a Wish".

Es siempre un placer trabajar con profesionales con las ideas claras. A la productora Igloo Films, agradecerle la confianza depositada y, en particular, el buen trato de Marta ArgullĆ³s.

"Seeing is believing" McDonald's artwork | TBWA Madrid
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