Description
The Lytro Illum’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, the package acts as a display case for a camera that is, itself, a piece of art. The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a ribbon the camera appears, nestled by itself, black on black. Stylish iconography designates the additional components housed within the side panels, while keeping them out of sight until needed.The entire package is environmentally friendly, chic, and ultra-modern, just like the Illum itself.
Design Challenges
As you can see the packaging needed to contain many products that came with the camera.
This was one of the challenges that needed to be addressed in designing this package.
This was one of the challenges that needed to be addressed in designing this package.
It was important that the package was easy to open and to unpack
