CLIENT
ELEVATO CAFFE GOURMET is a new coffee shop based in Sao Paulo, Brazil.
DESIGN CONCEPT
The theme of travel was used in order to generate a concept representing the brand and its values. The main inspiration comes from Jules Verne's novels. The air balloon is taken as a symbol, as a way to represent the brand message. In the logotype, the heat of the coffee elevates the air balloon, forming a metaphor suggesting that "drinking coffee elevates you and makes you travel through the senses.”
THE LOGO
LOGO DESIGN BASED ON THE GOLDEN RATIO
MOODBOARD
HAND-DRAWN ILLUSTRATIONS
BRAND COLLATERALS & PACKAGING
MENU DESIGN
Menu displayed on small wooden boards with metal hooks.
PACKAGING SYSTEM FOR COFFEE BEANS
Kraft Paper Bags & Cardboard boxes + Labels indicating coffee origin.
CONTINUITY BETWEEN PACKAGES
The background pattern (coffee plant) is designed with continuity between the containers, including any of its side faces.
WEB PAGE LAYOUT
